This Is Not Art, It’s A Lifestyle

Octapod is excited to announce a visual art project that will be happening as part of This Is Not Art (TiNA) Festival this October from Thursday 2nd until Sunday 5th. TiNA will be working with a team of artists who have been given a creative brief with the title ‘This Is Not Art, It’s A Lifestyle’. They will produce a high quality aerosol artwork in one of Newcastle’s most prominent locations.

This project is a collaboration with Newcastle Panthers which is sponsoring the production of a new Public Art mural, showing their involvement in the local arts community by supporting the TiNA Festival.

TiNA actually has a long-standing history with graffiti art, having taken its namesake from a piece of graffiti stating ‘This Is Not Art’ on the Former Latec House, which stood in Newcastle West, on Hunter Street.


Image taken from

Today, sixteen years on, we will celebrate the growing street art scene here in Newcastle by paying homage to our festival’s graffiti art connection.  TiNA is very excited to see Newcastle have an abundance of murals emerging in recent years and we are proud to have had our own moments in contributing to graffiti and street art, as a form of public art.

In 2005, a project called Strike was delivered as part of our festival that saw 14 artists work on a 40 metre mural, showcasing graffiti art from all around Australia.


Artwork by Ears at TiNA 2010

In 2010, we delivered a Public Art Walk called ‘WalkARTbout’ which produced up to twenty new public art works in the form of paste ups, stencils, graffiti murals and stickers across The City of Newcastle, linking festival venues and transforming public spaces.


Local artist Umpel working on his first major Newcastle mural at TiNA 2010

Right now, we will keep the finer details a secret, but we can let it be known that this artwork will be a 70 metre mural that is inspired by the dedication of living a creative lifestyle. Because, This Is Not Art, It’s A Lifestyle.