Free workshop: What It’s Worth – Cessnock



11.30AM – 1.30PM



Register here

Presented by Octapod and Creative Plus Business Workshop:


Working out what to charge for creative products and services can be a colossal challenge. Where to even start?

What’s It Worth is a practical workshop for creatives in the Cessnock region that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. What’s It Worth is vital for anyone struggling to understand the value of their own work, and how to share that value with others. 


We are delighted to present this workshop free of charge for local creatives in the Cessnock LGA, in partnership with Creative Plus Business and with support from the NSW Government. Registrations are limited, so get in quick

Participants will also discuss the larger issues of:

  • Understanding budgets, including the value of time;
  • The psychology of pricing;
  • Where cost and price overlap and intersect;
  • Understanding the marketplace (and market research); 
  • Creating loss leaders and more.


What do I get?  All participants of this workshop also receive:

  • Lifetime access to a dedicated WHAT’S IT WORTH Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;
  • Access to additional free webinars to supplement the material covered in the workshop;
  • The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.


All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. 


Ideal For: Creative freelancers, established practitioners, arts organisations


Who is presenting?

Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.


This workshop is presented by Octapod, in partnership with Creative Plus Business, and with support from the NSW Government through the NSW Treasury Small Business Commission.